Brief Overview of Rice Categories
BASMATI RICE (Premium & Aromatic)
1121 Basmati Rice
Extra-Long I Premium Aroma I High Elongation
Renowned for its extra-long grains, strong natural aroma, and exceptional elongation after cooking-the top choice for premium biryani and luxury dining.
- Grain Length: Extra-long
- Texture: Fluffy, non-sticky
- Ideal For: Premium retail, hotels, restaurants, private labels & Health-conscious consumers
1509 Basmati Rice
Cost-Effective I Aromatic I High Demand
A popular mid-segment basmati offering good grain length and aroma at competitive pricing, making it ideal for volume buyers.
- Grain Length: Long
- Texture: Soft & fluffy
- Ideal For: Supermarkets, bulk buyers, foodservice, calorie-aware families.
Pusa Basmati Rice
Consistent Quality | Aromatic | High Yield
Developed for uniform grains and reliable aroma, Pusa Basmati ensures consistent cooking and milling performance.
- Grain Quality: Uniform kernels
- Aroma: Natural basmati fragrance
- Ideal For: Retail brands, long-term import contracts, Nutrition-focused households, easy digestion and light aromatic meals.
Sugandha Basmati Rice
Aromatic | Affordable | High Volume
A cost-effective aromatic basmati offering pleasant fragrance and dependable cooking quality.
- Value: Budget-friendly basmati
- Cooking: Soft & fluffy
- Ideal For: Mid-range retail, blended basmati packs, Soft-texture preference and balanced carbohydrate intake.
NON-BASMATI RICE (Versatile & Staple)
Sona Masoori Rice
Lightweight Ι Soft Texture Ι Everyday Rice
A popular South Indian rice known for its light, slightly sweet taste and easy digestibility.
- Grain Type: Medium
- Texture: Soft & fluffy
- Ideal For: Daily retail consumption and individuals preferring low-starch.
IR 64 / IR-36 Rice
High Yield Ι Economical Ι Consistent Supply
One of the most traded non-basmati varieties, valued for large-sacle availability and competitive pricing.
- Supply: Year-round availability
- Value: Cost-effective
- Ideal For: Bulk imports, commodity buyers.
Swarna (PR-106) Rice
Short Grain Ι Soft Ι Slightly Sticky
A staple rice variety known for its soft and sticky texture after cooking.
- Grain Type: Short
- Cooking: Soft & moist
- Ideal For: Household staples, processed food industry
Sharbati Rice
Aromatic Ι Affordable Ι Mass Market
An economical aromatic rice suitable for large-scale distribution and price-sensitive markets.
- Aroma: Mild fragrance
- Pricing: Budget-friendly
- Ideal For: Wholesale & mass retail